15,225 bottles removed - and counting

Remove plastic from the ocean,
every day, for free.

All it takes is a 20-second advert watched on your smartphone, and we then fund the removal of 1 plastic bottle from the ocean. 1 ad watched, 1 bottle removed, as simple as that. Download the app now and start cleaning the ocean.

Free - Download on the

App Store

Our goal

1,000,000

plastic bottles removed by 2027

We need your help to get there.

15,225 removed so far last updated May 1st

1.52% of target1,000,000

⏱

20 seconds = 1 bottle removedWatch a short ad once a day. That's genuinely all it takes.

👥

Remove with your friendsGroup up, compete on leaderboards, grow your collective impact.

⚡

Earn win streaks for big discountsCome back daily and unlock exclusive discounts from the most sustainable brands.

For those who care about the ocean

Why OCA?

Every year, hundreds of thousands of tonnes of plastic are dumped into the ocean - from microplastics to huge fishing nets. It's one of the biggest environmental crises of our time, and it can feel impossible to do anything about it.

This app enables you to make a difference every single day, without leaving the couch or spending a single penny.

"No snowflake in an avalanche ever feels responsible." But in this case, you can.

You, your community, and the wider network of app users logging in every day to watch just one advert will collectively make a real, measurable impact in the effort to clean our seas. So download today, invite your friends, share what you're doing on our app, and be part of the wave of people making a difference.

How is this even possible?

Sustainable brands selling sustainable products are keen to get in front of you. In exchange for 20 seconds of your time, the money they spend on promoting their products to you goes directly into the ocean clean-up fund.

For context, we will never show you a brand that isn't sustainable or doesn't align with what we believe in - so we think you'll be very happy with what you see.

Every brand on OCA will offer you a discount on their products. Download our app today to see what discounts are already available.

The app

Everything you need. Nothing you don't.

01 / 04

Home

Your central hub. See your removal count - both personally and globally - start your daily clean, and keep your streak alive!

02 / 04

Brands

Every brand that advertises on OCA appears here, along with how much plastic they've collectively removed via the app. This is also where you'll find any discount codes from brands - copy and head straight to their website to claim your money off.

03 / 04

Impact

Your personal impact, all in one place: removal numbers, streaks, and milestones you can share directly to social media to help spread the word.

04 / 04

Community

See how much plastic you and your friends have collectively removed. Share the app, and when they sign up they automatically join your tribe. You can even nudge them if they've forgotten their daily clean!

What people say

The most meaningful 20 seconds of your day.

"My friends and I have removed over 800 plastic bottles from the ocean in under a month of being on the app. Pushing to get that to 2,000 as I invite more friends and family to my community."

Tommy Lee

"I'm ashamed to admit how much time I usually spend scrolling on social media each day, but at least on OCA, after less than 20 seconds, I've actually done something meaningful and impactful - it feels good."

Tom Oliver

"I do my daily clean at 7am every morning, usually stood in my kitchen, bleary-eyed, waiting for the kettle to boil. It's now part of my routine and as a result I'm on about 100 bottles removed since joining - should be over 300 by end of year, so long as my kettle doesn't break!"

Stuart Elmbridge

"I do beach cleans with friends, but on days I'm stuck at the office, OCA means I can still make a difference. 30 bottles cleaned in as many days is genuine impact - and far less taxing on my lower back than the beach cleans!"

Ellie Smith

Ready?

Make a difference in 20 seconds.

Give the fish a chance to breathe... download OCA today.

Free - Download on the

App Store

For advertisers

Get in front of people who actually care.

Our users are sustainability obsessed. At their core they are ethical, environmentally conscious people who actively seek out brands that share their values. If you want to reach that audience, this is where you do it.

A sustainability-first audience that associates your brand with doing good.

These aren't passive scrollers. They open the app every single day with one purpose - to remove plastic from the ocean. They're habitual, values-driven, and they pay attention to the brands that make their impact possible.

Your brand doesn't just get seen - it gets associated with an act of good. That's a level of brand sentiment you simply can't buy anywhere else.

Actively seek out and pay more for sustainable products

Daily active - habitual opens, not occasional sessions

Share their impact and the brands they discover organically

100% opt-in, 100% completion - every view is intentional

Age

18-3460%

35-4424%

45+16%

Gender

Female56%

Male42%

Other2%

Interests

SustainabilityOcean conservationEthical fashionPlant-basedEco travelFitness & wellnessZero wasteEco brands

6-10%

Click-through rate

Up to 10x the industry average of ~1%

100%

Ad completion

Every user watches in full to remove their bottle

Zero

Wasted impressions

Every view is an active, willing choice

How it works

Your campaign, from start to finish

Case study

Buci Hard Kombucha

UK's first hard kombucha brand and OCA's founding advertiser.

"All we did was provide three static ads - OCA handled the rest. Within days everything was live. The ROI has been huge."

Jonny Gilman, Founder

Visit drinkbuci.com ↗

8%

CTR

8x avg

8x CTR

Above the ~1% mobile display average

100%

Every user watches in full

Zero

Wasted impressions

Getting started

Download our advertising pack

Everything you need to know about running a campaign on OCA. Takes 5 minutes to read. Most brands go live the same week.

Or email us - Management@oceancleangroup.com

How we remove plastic

The impact is real. Here's how.

Every bottle removed on OCA funds certified ocean plastic removal. Here's exactly how the money flows and the plastic moves.

How plastic gets removed

1

User watches an ad

A user opens OCA and watches a 20-second brand video. The brand pays for that view - 100% completion guaranteed.

2

Revenue is allocated

Revenue from the ad is immediately allocated to fund a certified plastic removal operation. The link is direct.

3

Removal operations act

We work with certified ocean plastic removal organisations in coastal regions where the majority of ocean plastic originates.

4

Plastic is removed and verified

Physical plastic is collected, weighed, and logged. Each removal is audited and assigned a verified bottle count.

5

User sees the impact

Their bottle count updates in real time. The impact is traceable, specific, and entirely theirs.

Who removes the plastic

Plastic Bank

Certified, blockchain-traceable plastic recovery helping prevent ocean-bound plastic from reaching the ocean.

Visit plasticbank.com ↗

The Ocean Cleanup

Advanced technologies to remove plastic from oceans and rivers at scale.

Visit theoceancleanup.com ↗

More coming

We're onboarding additional certified removal organisations. All undergo independent auditing before joining the OCA network.

Our commitment

Every bottle count is audited. Every removal is verified. Every report contains real, specific numbers - not estimates.

Want to know more about how we verify removals?

Request more info

Got questions

We've got answers.

Everything you need to know about Ocean Clean App.

For users

Is this actually real? ▼

Yes. Every bottle count is verified by certified ocean plastic removal organisations. The impact is direct, traceable, and audited.

Is it really free? ▼

100% free. No subscription, no premium tier, no catch. Brands pay for your attention, and that funds real plastic removal. You never pay a penny.

How is plastic actually removed? ▼

We work with certified organisations including Plastic Bank and The Ocean Cleanup, operating in areas of high plastic concentration - primarily coastal regions in Southeast Asia and West Africa.

Do I have to watch every day? ▼

No - but users who come back every day rack up the most impressive bottle counts and win on the leaderboards.

Can I see my impact over time? ▼

Yes. The app tracks every bottle you've ever removed, your daily and all-time totals, and lets you compare with friends via leaderboards.

For brands

How do brands benefit? ▼

Brands get access to a highly engaged, values-led audience with CTRs of 6-10% (vs industry average of ~1%), 100% ad completion rates, and measurable sustainability impact they can report on.

What kind of brands advertise on OCA? ▼

Any brand with a values alignment to our audience - sustainability, health and wellness, ethical fashion, eco travel, outdoor lifestyle, plant-based food and drink.

How quickly can we go live? ▼

Most campaigns go live within a few days of submitting creative. Just provide your ads - we handle the rest.

What reporting do we get? ▼

All campaigns include impression counts, completion rates, click-through rates, and a verified bottle removal count.

Can we run multiple campaigns? ▼

Yes. Many brands run continuous campaigns, rotating creative to keep engagement high. Get in touch to discuss ongoing arrangements.

Still have questions?

Email us directly

Remove plastic from the ocean,
every day, for free.

Why OCA?

How is this even possible?

Everything you need. Nothing you don't.

The most meaningful 20 seconds of your day.

Make a difference in 20 seconds.

Get in front of people who actually care.

A sustainability-first audience that associates your brand with doing good.

Age

Gender

Interests

Your campaign, from start to finish

Download our advertising pack

The impact is real. Here's how.

User watches an ad

Revenue is allocated

Removal operations act

Plastic is removed and verified

User sees the impact

Plastic Bank

The Ocean Cleanup

We've got answers.

For users

For brands

Thank you so much!

Thank you so much!

Remove plastic from the ocean,every day, for free.

Why OCA?

How is this even possible?

Everything you need. Nothing you don't.

The most meaningful 20 seconds of your day.

Make a difference in 20 seconds.

Get in front of people who actually care.

A sustainability-first audience that associates your brand with doing good.

Age

Gender

Interests

Your campaign, from start to finish

Download our advertising pack

The impact is real. Here's how.

User watches an ad

Revenue is allocated

Removal operations act

Plastic is removed and verified

User sees the impact

Plastic Bank

The Ocean Cleanup

We've got answers.

For users

For brands

Thank you so much!

Thank you so much!

Remove plastic from the ocean,
every day, for free.